The world of online marketing is an ever changing and confusing one. With marketing channels constantly changing, social media platforms coming in and out of popularity, and mobile advertising still finding it’s place, it’s hard to stay on top of the most effective methods to reach your target audience.
When is the right time to launch a pay-per-click campaign? Should you do an Adwords campaign or banner ad campaign? Is search engine optimization a better strategy for us? Which social media platform is popular right now? Is email marketing another channel I should use?
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